
When I first started my blog in 2013, I knew exactly the
direction that I wanted to go. My blog was an outlet for me to express my
passion for beauty, to include reviews, talk about my favourites, show fellow
beauty lovers what I’ve been trying lately and create a community that
showcases the positive side of beauty blogging. Over the years, there’s been
many ups and down’s and my blog hasn’t always been consistent. Some of my
friends say that if I had kept up the momentum that I started in 2013, things
could be a lot different now: but that’s not what I see as my journey in
blogging. Nowadays, as sad as it is to say, some people become bloggers because
they’re after the notion that bloggers lead extremely extravagant and very privileged
lives. Don’t get me wrong, some do: but the amount of work and dedication
that they’ve put into their work is the reason they do. Some people think
blogging may give them some fame, or that they’ll be getting free
samples/products from PR companies which motivates them to work hard. Let me
just say that if you’re in blogging for these reasons, this isn’t the path for
you. Blogging may have become a lot more saturated over the years, with less
focus on writing and more on presentation, photography and, dare I say it, a
social following, the most important aspect of blogging will always be your
passion that you’re blogging about. If this is your number 1 goal, you will get
far in blogging. Of course, anything that is worth while takes time, effort,
patience, hard work and dedication, but if it wasn’t for all of that then
nothing would be worth it. 3 years on, I'm so motivated and excited about this blog, and I want to continue creating a space
where fellow bloggers can read about new products, see exciting reviews, learn
about new launches and realise why blogging is a great community.

Beauty will always be my main focus, but I hope to branch out to other sections
that I’ve become so passionate about over the past few years. I love
travelling, so there will definitely be a travel section in my blog. This can
range from reviews of restaurants, to places to eat, best brunch spots, or
where to stay in a city.
I recently visited
Dubai and it had changed so much
since I last went there, so I definitely want to get writing about some new
finds that I’ve discovered. I also love fashion, and I love hunting out new
trends or finding high street dupes to high-end designer pieces that make it
more accessible for everyone.
I’ll be incorporating some sort of fashion
series, either a look book or diary, to show readers a little more diversity
and more about my style and what I love. Lifestyle as a whole, is a topic I
love to talk about. This covers a myriad of things: interiors, general life,
living in London, so I’m going to be discovering new ways of reaching out to
you guys in a way that you would find helpful but also rewarding.
I hope for some of you who have followed me over the years, or are new to this blog, give you a better understanding of what I love to do and redefine what Style and
Social is all about.
The more positivity you radiate, the more
positive your life will be - I’m such a firm believer of always being kind and
polite, no matter what the circumstance is and I hope this shows through my
work as a writer and blogger. In relation to my 'professional career', I've been working for some great magazines over
the past few years, as well as doing some freelance writing and presenting, so
if anyone is interested in hearing more about my experiences, please let me know!
Thank you so much for following my journey, and I’m really
looking forward to the new content, ideas, and pieces that will be featured on
here. If you have a blog, please leave me your link in the comments so I can
check it out.
Alara x